Purple Tuesday 2019
Warrington Disability Partnership is proud to support Purple Tuesday 2019 by holding a wear it purple day on November 18th.
Purple Tuesday is an international call to action, focused on changing the customer experience for disabled people. It will involve organisations of all sizes and from all sectors taking decisive, practical actions to meet the needs of disabled customers.
Across the UK, the Purple Pound — the consumer spending power of disabled people and their families — is worth £249 billion and is rising by an average of 14% per annum. Worldwide, the Purple Pound equates to a staggering £2.25 trillion, yet less than 10% of businesses have a targeted plan to access this disability market.
Purple Tuesday is about creating a step change improvement in the awareness of the value and needs of disabled customers. It is about making the customer experience accessible. Participating organisations will make public commitments (a minimum of one new activity or initiative) to ensure sustainable changes are made. For organisations, this will result in the opening up of products and services to the disability market.
In addition we are proud to support the Warrington bid (business improvement district) in their town centre paint the town purple event. We have organised a Disability Challenge where business leaders will be tasked with shopping at locations across the town centre using mobility scooters in an attempt to raise awareness of some of the barriers facing disabled people.
For further info contact Warrington Disability Partnership on 01925 240064.